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This Is Why Spotify Is Beating Apple Music

Daniel EK Spotify CEO

At around 65 million, Spotify has more monthly paying customers than any of its competitors by far. One of the reasons is that it was one of the first in the streaming music space, and another is that it has a fairly simple user interface. But the biggest reason by far is the fact that Spotify continues to make affordable deals with its main customer base, with the latest partnering with Hulu as a perfect example.

Spotify and Hulu are collaborating in a bundle aimed at students with a price of just $4.99. Considering that Spotify's current student plan is already $4.99, this new deal where streaming video service Hulu is included will undoubtedly be very attractive to its prime target audience. Read More

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